Google Business Profile self-audit checklist

Check what is complete and use the unchecked items as priorities. This is a self-reported planning tool, not a live Google audit or ranking prediction. Nothing is submitted.

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Category & business details

The primary category accurately describes the main businessBusiness name matches real-world brandingAddress or service area follows Google's eligibility rulesPhone number and website link are current

Hours & services

Regular and special hours are accurateServices or products reflect what customers can actually buyBusiness description is clear and factualRelevant attributes are complete

Photos & customer information

Logo, cover and recent customer-helpful photos are presentStorefront or service photos accurately represent the businessNo misleading, stock-like or keyword-stuffed image claims are used

Reviews

Every customer can receive the same honest-feedback requestNo incentives, pressure or review gating are usedResponses are professional and protect customer privacy

Website & measurement

Website and contact links work on mobileThe website clearly explains services and service areaA baseline of profile views, calls, directions or website actions is recordedChanges are reviewed against the baseline without treating them as ranking predictions

Choose priorities

Start with inaccurate eligibility, contact, category and hours information. Then improve customer-facing details and establish a baseline before measuring changes.

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